BOPIS, or Buy Online, Pick Up In Store, is a retail strategy that allows customers to place orders online and then collect their purchases at a physical store location. This approach offers convenience by combining the ease of online shopping with the immediate gratification of in-store pickup. BOPIS is increasingly popular in various industries, including the cannabis market. With BOPIS, cannabis consumers can browse inventory, make purchases online, and then pick up their products at a nearby dispensary. This method not only streamlines the purchasing process but also provides customers with a more efficient and flexible way to access cannabis products.
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