One of the most important parts of launching a new product or service is getting in front of your target audience. Conferences, conventions, and expos are great ways to promote your brand and do some networking within your industry. With cannabis being such a hot new frontier there are many high-quality (no pun intended) events that attract all types of people, from investors to customers to potential partners. An example of one such event was the recent Lift Cannabis Expo in Vancouver. The Lift Expo was attended by thousands of cannabis-supportive and curious Canadians plus quite a few people from other countries. <\/p>\n\n\n\n
There were over one hundred exhibitors ranging from large-scale Licensed Producers and huge brands like Crop King Seeds to small start-ups looking to innovate in the space to small mom-and-pop style brands. There are similar events planned for Calgary (HEMPFEST) and still more conferences aimed at the investment community and medical community, so it\u2019s just a matter of determining which events are right for you and your brand. <\/p>\n\n\n\n
Now that you\u2019ve picked a conference or expo the fun stuff really gets going. You get to design (and maybe even build) a booth, find swag to attract visitors to your booth and come up with an event offer to get people engaged. There is signage and marketing collateral to design, print and ship to the conference venue. The run-up to a conference is often chaotic and filled with last-minute emails, desperate runs to printers, and adjustments to travel plans. Once you\u2019re there and your booth is ready you get to kick back and relax\u2026. Just kidding – No you don\u2019t! <\/p>\n\n\n\n
Once at the event you\u2019ll be manning your booth, chatting to prospects, trying to entice people into your space to learn about your product or service, and collecting emails or business cards. You\u2019ll be dying for a pee, starving half to death, and worried about your breath all at once. There’s nothing like the energy at a conference. As we\u2019ve all been there and done that many many times, we\u2019d like for you to benefit from all the many, many mistakes we\u2019ve made at large events over the years. The following is your very own Conference Survival Kit. It lists everything you need to have on hand to have a successful and gratifying experience. <\/p>\n\n\n\n
Let\u2019s start with booth elements, these include not just your signage but the additional items you\u2019ll want to have on hand throughout the conference. <\/p>\n\n\n\n
Do you have a favourite conference or expo that other The Herb Lifestylers should know about? Did I miss any obvious items on this list? Let us know over on our Facebook page and your suggestion could be featured in an upcoming post! <\/p>\n