Let's Talk Logos
Your logo is critical but you know that already. How many versions of your logo have you been through so far? Likely several and you know that likely, there will be more revisions in the future.
Your Logo Needs To Be Representative of You.
It must convey the image you want your customers to have of your company. Colours, typography and design elements such as leaves, Swirls and swooshes should be contemplated from a perspective beyond "Do I like how it looks?"
No pressure or anything but your logo is the first opportunity people coming into contact with your brand will have to form an impression of you. Additionally, while of course consumers know that you alone do not represent the entirety of the cannabis industry - or women in business for that matter, how you conduct yourself reflects on everyone else.
Whoa - OK I know, that was a bit intense and possibly an exaggeration but you may as well start thinking broadly like that now. As a new entrepreneur in this space, you have the opportunity to help shape the sector. Don't take that lightly.
Other Logo Design Considerations
Other things to consider when settling on your logo design:
Go beyond your own taste for colours and think about the psychological effect that colour plays. For example; red is known to be a stimulant, yellow evokes feelings of joy (while also oddly, being the least popular colour globally), blue is trustworthy and green is creative and healthy. What feeling do you want your company logo to evoke?
Now drill down a little deeper and think beyond colour's effects on consumers. Reflect on how the colour you choose will affect your wallet.
More colours cost more to print than less colours. The printing process is typically composed of four standard spot colours: Cyan, Magenta, Yellow and Key (AKA Black) and you've likely heard this grouping referred to as CMYK. Printing a full-colour logo made from a range of CMYK colours will add up and if you're bootstrapping you might want to consider keeping colours simple - after all, the logo is the cornerstone of your brand's individuality and appearance, it gets printed on everything!
It's easier to cut out a square than it is to cut out a star, right? Will you be needing a big storefront sign? Will you be having stickers made up? How will a complicated silhouette affect your future marketing plans?
Details are great! Details give you the uniqueness, that individual personality... They can also clutter the aesthetic and create problems down the road when you try to scale your logo for multiple applications. Remember the old adage: Keep It Simple Sweetheart.
THUMBNAILS TO BILLBOARDS
If you pay someone to design a logo for you, it is important that you get as many versions of your logo as possible and if you can, get the original production file too - incase you want to work on something yourself or you work with another designer down the road.
- transparent .png
- vector files so that you can print it large if necessary
- a photoshop or illustrator file.